Business Media
You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.
- 2 Years / Onsite
- Intakes: Jan, Apr, Jun, Oct
Overview
The Business Media program at Yaweh Hills University is designed to equip students with the essential skills needed to thrive in today’s rapidly evolving media landscape. This comprehensive 2-year program combines theoretical knowledge with practical application, focusing on developing cultural awareness and critical thinking skills necessary for analyzing and producing diverse media content across various platforms.
Students will explore the intersection of business principles and media production, learning to create compelling narratives that resonate with diverse audiences while maintaining ethical standards and cultural sensitivity. The program emphasizes hands-on learning through real-world projects, industry partnerships, and cutting-edge technology to prepare graduates for the dynamic world of business media.
Our curriculum is structured to provide students with a deep understanding of media theory, digital communication strategies, content creation, and business acumen. With flexible intake periods throughout the year, the program accommodates students from various backgrounds and career stages.
Career Opportunities
Graduates of the Business Media program will be prepared for a wide range of exciting career paths in the media and communications industry:
Traditional Media Roles
• Media Producer – Create and oversee content development for various media platforms
• Broadcast Journalist – Report and present news and information across radio, television, and digital platforms
• Content Manager – Develop and manage content strategies for media organizations
• Media Relations Specialist – Manage communications between organizations and media outlets
Digital Media & Marketing
• Digital Content Creator – Produce engaging content for social media, websites, and digital platforms
• Social Media Strategist – Develop and implement social media campaigns for businesses and organizations
• Brand Communications Manager – Oversee brand messaging and communications strategies
• Digital Marketing Specialist – Create and execute online marketing campaigns
Corporate Communications
• Corporate Communications Officer – Manage internal and external communications for organizations
• Public Relations Specialist – Build and maintain positive public image for clients and organizations
• Communications Consultant – Provide strategic communications advice to various clients
• Event Communications Coordinator – Manage communications for corporate events and initiatives
Entrepreneurial Opportunities
• Media Entrepreneur – Start and manage media-focused businesses
• Freelance Media Consultant – Provide specialized media services to multiple clients
• Content Agency Owner – Establish agencies specializing in content creation and strategy
• Media Training Facilitator – Conduct workshops and training in media skills
Program Learning Outcomes
Upon successful completion of the Business Media program, graduates will be able to:
Critical Analysis & Cultural Awareness
1. Demonstrate Cultural Competency – Analyze media content through diverse cultural lenses and create inclusive messaging that respects different perspectives and backgrounds
2. Apply Critical Thinking – Evaluate media messages, identify bias, and assess the ethical implications of media content and business decisions
3. Understand Global Context – Interpret how cultural, social, and economic factors influence media production and consumption patterns
Communication & Content Creation
4. Produce Professional Content – Create high-quality written, visual, and multimedia content for various business and media applications
5. Develop Strategic Messaging – Design and implement effective communication strategies that align with organizational goals and target audience needs
6. Master Digital Platforms – Utilize contemporary digital tools and platforms to distribute and promote media content effectively
Business Acumen & Professional Skills
7. Apply Business Principles – Integrate fundamental business concepts including marketing, finance, and management into media operations
8. Conduct Research & Analysis – Perform market research, audience analysis, and competitive intelligence to inform media strategies
9. Demonstrate Leadership – Lead media projects, manage teams, and coordinate cross-functional initiatives
Technical & Professional Competencies
10. Utilize Industry Technology – Operate professional media production equipment and software applications used in contemporary business media
11. Ensure Quality Standards – Implement quality control processes and maintain professional standards in all media outputs
12. Adapt to Innovation – Stay current with emerging trends and technologies in the rapidly evolving media landscape
Program
| Semester 1 | Credits | Number |
|---|---|---|
| Media Foundation | 4 | ESTU 203 |
| Business Fundamentals | 2 | ESTU 340 |
| Digital Literacy & Technology | 4 | ESTU 657 |
| Semester 2 | Credits | Number |
|---|---|---|
| Cultural studies & Media | 4 | ESTU 768 |
| Research Methods | 4 | ESTU 432 |
| Content creation & Project Management | 2 | ESTU 873 |
| Semester 3 | Credits | Number |
|---|---|---|
| Strategic Media Planning | 4 | ESTU 203 |
| Digital Marketing & social media | 2 | ESTU 340 |
| Cooperate communication | 4 | ESTU 657 |
| Semester 4 | Credits | Number |
|---|---|---|
| Advance Content Production | 4 | ESTU 768 |
| Media Entrepreneurship | 4 | ESTU 432 |
| Capstone Project | 2 | ESTU 873 |
| Total for the entire period of study | 40 |
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.